About Us

WHO WE ARE -

At HILO, we believe that movement creates the perfect balance between a healthy body and mind.

Athletes train to peak their physical performance and clear their minds for optimal focus, our approach to fitness emphasizes this balance in sport and everyday life. By living an active life you keep your body and mind feeling its best.

A common question we hear is: Why should I train? Why should I move my body? Our slogan, #TRAINFORBALANCE, provides the answer. We believe that fitness is key in living a balanced and fulfilling life.

WHAT WE DO -

Our mission is to create performance apparel that moves with you, and has the perfect fit, function, and value. Somewhere along the way workout gear lost its edge — bland colors, basic fits, and zero personality. We’re here to change that. Inspired by the concept of balance, our brand embodies this principle in our name, logo, and overall design.

Move your body. Train hard. Find your balance. Feel your best.

Explore the HILO FITNESS BLOG for updates, workouts, inspiring stories, and motivation.